J.P. Morgan Healthcare Conference coming back to SF in 2024 but wants hotel costs addressed

It's estimated that more than $86 million was brought into San Francisco because of the conference.

But while organizers say the city was clean and they felt safe, they wrote, "One major concern we continue to hear from our clients is the price gouging and lack of flexibility exhibited by San Francisco's hotels during the conference period.

While competition from other cities is strong, Wunderman believes prices will soften as more conventions come to town. That said, he believes officials must work with hotels on this. "Ultimately it's up to the hotels probably to decide what they want to do, but in their own interest long-term, if they want to see this particular convention here I think that they're going to need to moderate their prices a little bit," said Wunderman.

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