President Ferdinand "Bongbong" Marcos Jr. said this to encourage Filipinos to be the country's own advocates for tourism as the government unveiled its new tourism slogan.
"On that note, I call on the entire Filipino nation to allow yourselves to be our country’s tourism ambassadors. I enjoin you all to be our country’s promoters, advocates, and if I may borrow a coined term in this age of social media, be our country’s top influencers," he added. He added that the hospitality Filipinos extend to visitors is a unique characteristic that is innately embedded in the social fabric of being a Filipino, which, he said, "is something that we should all be very proud of."
He said the five-year plan stemmed from the administration's determination to implement programs that will transform the country towards being a tourism powerhouse in Asia in the coming years.