MANILA, Philippines — “Love the Philippines” is the Department of Tourism’s new slogan to promote the country, the department said on Tuesday.
Speaking at the DOT’s 50th anniversary celebration, President Ferdinand Marcos Jr. said that the new branding will serve as the country’s guidepost for tourism.“I am affirming my commitment to advancing this country’s tourism industry. This prioritization goes deeper than merely stimulating economic activities and generating job opportunities. It springs from the genuine love, me and all of us have for the Filipinos.
Commenting on the country’s post-pandemic tourism industry, Marcos Jr. said that the country is bouncing back.
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