In a statement, Binay, who heads the Senate tourism committee, said while she appreciated the initiative of the Department of Tourism to enhance its marketing pitch, a rebranding would entail a huge amount of funds.
“The last thing I want is for our country and people to be seen bickering about our slogan in front of foreigners/tourists—our putative market. I refuse to be part of any such thing until we have given it a chance,” he said in a statement. Further, he said that a good tourism slogan should be catchy, memorable, and convey a positive message that captures the essence of the destination.
“Dear Sec. Frasco, why no Mayon in DOT Love the Philippines. And the whale shark most likely in Oslob, Cebu, so no Bicol? Sino po [m]ay pakana nito- No love for Albay, no love for Bicol. Thank you na lang. Albay tourism will thrive without you,” the congressman wrote on Facebook.“I remain disappointed in my friend Secretary Frasco for the exclusion of Mayon Volcano in the new official tourism video of the Philippines…Secretary Frasco, ask all your predecessors in the DOT.
“Per capita, Albay is one of the country's most important tourist destinations. Pre-pandemic, it attracted 1.32 tourists per resident, when the top region, Central Visayas, attracts just 1.17, and the national average being 0.55,” he added.
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