PHILIPPINE Red Cross Chairman and CEO Richard Gordon, whose stint as Tourism Secretary gave birth to the famous “WOW, Philippines!” branding, has expressed support for the government’s new, albeit controversial tourism slogan: “Love the Philippines.”
“It is catchy and easy to recall! Connects easily with the long spelling of Philippines. It also serves as a double meaning call for Filipinos to love the country because we are well endowed with natural beauty and sights, and people share excellent traits such as being welcoming, happy and kind,” he said.
As Gordon congratulated the DOT on its 50th anniversary celebration, where the new slogan was launched, he called on Filipinos anew to each “act like the secretary of tourism” by being a steward of the country.Gordon, also a former senator, is the principal author of the Tourism Act of 2009, which is the framework for a whole-of-nation approach to tourism as a source of sustainable livelihoods.
TAKING up the cudgels for the DOT, Senator Francis Escudero urged the public on Wednesday to give the new campaign slogan “Love the Philippines” a chance.
Holiday Holiday Latest News, Holiday Holiday Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘PH is more than fun, adventure’: DOT unveils ‘Love the Philippines’ tourism sloganSaying the Philippines is more than fun and Adventure, the Department of Tourism (DOT) has unveiled the country’s new tourism slogan— “Love the Philippines.” | ManilaBulletin
Source: manilabulletin - 🏆 25. / 51 Read more »
‘Love the Philippines’ is PH's new tourism sloganThe Department of Tourism (DOT) on Tuesday launched a new slogan to boost the country’s tourism industry. READ:
Source: gmanews - 🏆 11. / 68 Read more »
New ‘Love the Philippines’ slogan a ‘guidepost’ for PH tourism—MarcosAfter more than a decade, the Philippines is officially saying goodbye to its “It’s More Fun in the Philippines” tourism slogan as it unveiled the new “Love the Philippines” campaign slogan to act as a “guidepost” for boosting the country’s tourism beyond the usual sightseeing.
Source: manilabulletin - 🏆 25. / 51 Read more »