campaign video for the country’s new tourism sloganIn a statement on Saturday, July 1, the DOT said it’s now conducting an “exhaustive investigation” into the claims, which came after netizens posted stock videos that look similar to some of the frames featured in the ad. They alleged that they were not taken in the Philippines and were only downloaded from subscription stock footage website Storyblocks.
“In all these occasions, DDB repeatedly assured the DOT that the originality and ownership of all materials are in order,” it said. “Therefore, it will not hesitate to exact accountability and take the necessary action to protect the interest of the country even as it continues to exhaust all efforts to develop and promote the Philippine tourism industry," it added.
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