Lawmakers call ‘Love the Philippines’ video lazy, shoddy work

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Lawmakers on Monday decried the use of non-original footage in the new Department of Tourism (DOT) promotional video for the Philippines, saying such lazy work was detrimental to the country.

House Ways and Means Committee Chairperson Joey Salceda of Albay, who was the first to call out the new tourism footage due to the absence of Mayon Volcano, said the use of non-original content smacked of plagiarism if not incompetence.

Salceda then said this incident proved that there were legitimate criticisms that authorities needed to hear. “We expect [Tourism] Secretary [Christina] Frasco to make right whatever went wrong, and ensure that the integrity of our brand will not be diminished due to an 'oversight'. The DOT should also be more discerning and critical of pegs, concepts, storyboards, and drafts that ad agencies present to them. May lapses din sa bahagi ng kliyente,” Binay said

"The use of deceptive stock footage by the DOT is not only a disservice to Filipinos but also to foreigners who may be misled into believing that these images represent the beauty and attractions of our country. This type of shoddy work undermines the credibility and integrity of our tourism industry,” Castro said.

 

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