has altered how travellers think they can make a difference — but it goes much deeper than that. Authentic cultural experiences bring historical significance to destinations and the people that call them home and are undeniably sustainable in their values. In Canada, these experiences are often Indigenous-led and restore cultural pride, bring positive economic impact to rural and remote communities through low-volume tourism, and help in the revitalization of language and culture.
Musse explains that “there is a large appetite from the traveller to engage with more authentic, cultural experiences. About 75 per cent of Canadian travellers want to have authentic experiences. They want to make sure that whenever they are travelling, they are lifting up local communities and that they are also honouring the Indigenous heritage in the places that they are travelling to”.— and authentic Indigenous experiences can be found right in your backyard.
“Sustainable travel and Indigenous tourism go hand in hand” explains Keith Henry, CEO of the Indigenous Tourism Association of Canada. “The majority of our businesses and communities only build product that is going to be truly sustainable.
Henry says, “Believe it or not, still today, you’ll find many cultural centres and festivals in this country that volunteers and donations run. I’m very proud of the fact that most of our businesses continue today to be very price-conscious. We don’t want Indigenous tourism to become an exclusive product that only the rich can participate in because that’s counter to what we believe as a value.
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