Dr Ammar: 'With careful planning, ongoing efforts, and the gradual reopening of borders, we remain optimistic about the recovery and growth of tourism in Malaysia.' — MUHAMAD SHAHRIL ROSLI/The StarThese are among the products that the government is banking on to bring the buzz back to the Malaysian tourism industry after Covid-19 lockdowns nearly decimated it says newly appointed Tourism Malaysia director-general Datuk Dr Ammar Abd Ghapar.
For this year, after the last of the pandemic era travel restrictions were lifted in China, Malaysia aims to attract 16.1 million international tourists that are expected to bring in RM49.2 billion in receipts. It has also participated in global tourism fairs including FITUR 2023 Spain, ASEAN Tourism Forum in Indonesia; the Nguyen Hu Flower Street Festival in Vietnam; 16th Tehran International Tourism Exhibition in Iran and South Asia’s Travel and Tourism Exchange 2023 in India.
An ad campaign called the “The Soul of Malaysia”, is currently being aired on several British Broadcasting Corporation networks in the Asia Pacific, Europe, South Asia and Middle East markets. For instance, when Tourism Malaysian mounts a sales mission abroad the number of hoteliers, product owners and tour agencies that are able to come along is small due to the high cost of the trip, says Ammar.
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