Wildfires are severe blow to Maui’s tourism-based economy, but other iconic destinations have come back from similar disasters | Opinion

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As we saw during the COVID-19 shutdowns, downtime can give business owners an opportunity to reflect on their product or service and how they market it. Some closes up shop. Others redoubled their efforts to get better.

Maui is asking visitors to leave and to delay planned trips – will a lot of tourism-related jobs be lost?

Hawaii has weathered other major disasters, including Hurricane Iniki, which devastated the island of Kauai in September 1992.This is a process that’s led by groups known in the travel industry as. They often have names like tourist boards, or convention and visitors bureaus, and they help promote and market local attractions.

Once the needs of the community and its residents have been met, a new marketing campaign takes place that typically presents a revitalized destination that is open and ready for visitors. This message may emphasize new and improved aspects of the destination, or simply show that its beloved and iconic qualities are still there to enjoy.

 

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