BBC NewsThe Cantii Way, a series of trails and roads described as a circuit of Kent by the campaign group Cycling UK,Cycling UK said a map of the route had been downloaded more than 17,000 times since it opened.
The charity claims the Kent economy has benefitted by over £1m through the visitors it has brought in. Sophie Gordon from Cycling UK said: "We know that cycle tourism does bring a great boost to rural areas. People spend around £84 a day on food and accommodation."Image caption,The route was based on an existing loop around Folkestone and Canterbury, extended to Whitstable in the north and Dungeness in the south.
A cycling-themed cafe called the Hub will shortly be opening in Wye near Ashford, and the route is being promoted abroad. "It seems quintessential England to people from the US or various places," said Ms Gordon, "with your coastline and your fish and chips, the woodlands and the lovely thatched cottages."