, Leigh Dawber, the chief marketing officer for Cape Town Tourism, emphasised CTT’s commitment to developing innovative methods that pique potential travellers’ wanderlust, ultimately enticing them to choose Cape Town as their premier destination.
‘The virtual experience is proven to build trust that their travel experience will match or exceed their expectations, and therefore a higher booking rate,’ Dawber explained. Clarijs said that the average return on investment for a virtual time ranges from 14 to 30 days, outshining other forms of marketing media. This progress can be monitored through Google Analytics.
By using state-of-the-art virtual reality technologies, tourists can immerse themselves in the Mother City’s grandeur.
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