For small businesses reliant on summer tourism, extreme weather is the new pandemic — for better or worse

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For small businesses that rely on summer tourism to keep afloat, extreme weather is replacing the pandemic as the determining factor in how well a summer will go.

“Even when the hurricane doesn’t hit directly, it wreaks havoc economically, emotionally — to those that have suffered previous losses — and to our way of life,” he said.

For Steve Silberberg in Saco, Maine, who runs Fitpacking, a company that guides people on wilderness backpacking trips in national and state parks and forests, extreme weather is becoming a serious obstacle. National Park Service Research has shown that national parks are experiencing extreme weather conditions at a higher rate than the rest of the country because of where they're located.-- followed by a wildfire -- affected one hike Silberberg had planned.

In Southern California this summer, businesses faced sweltering heat, followed by Tropical Storm Hilary, the first tropical storm the region had seen in 84 years. Media focus on extreme weather can hurt business, too. Dan Dawson, owner of Horizon Divers in Key Largo, Florida, saw business boom during the pandemic. Now it's back to pre-pandemic levels. But when storms like Idalia close in, tourists flee — even though Dawson's spot in Key Largo was 300 miles from where Idalia hit.

At Little America Flagstaff, a hotel set in 500 acres of private forest celebrating its 50th anniversary this year, temperatures in the 90s felt pleasant compared to the record-breaking heat in Phoenix, a two-hour drive to the south, which had temperatures of over 110 degrees Fahrenheit-plus for 31 straight days.

 

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