Holidaymakers are taking shorter trips due to cost of living pressures, according to a travel trade organisation Advantage Travel Partnership, a network of independent travel agents, said the average length of holidays sold by its members for this summer was 7.6 nights.
She went on: “What we have seen from doing investigation into the data and speaking to members is that consumers do not want to trade down on the quality of their holiday, but we know that costs have increased.“What they’re doing instead is maintaining the quality but decreasing the length of stay in resort, so that they can continue to enjoy the holiday that they would have done previously.”
The company also commissioned a survey of 2,000 UK adults which suggested 70% of people aged 18-24 are “somewhat or very likely” to adjust the time of year they travel as a result of changing weather patterns, compared to just a quarter of people aged over 64. Thousands of UK holidaymakers were on the Greek island of Rhodes when parts of it were devastated by wildfires in July.