The French hospitality giant currently has more than 640 hotels across Greater China, which are either joint operations with landlords or fully franchised under its “asset-light” model, according to Greater China Chief Executive Officer Gary Rosen. It’s also in talks with potential partners to introduce the region’s first project under its Orient Express brand, Rosen told Bloomberg in an interview.
Accor’s hotels in China range from luxury brands Raffles, Fairmont and Sofitel to mid-market chains Ibis and Mercure, and the region contributes one-fifth of the group’s revenue in Asia Pacific and the Middle East. Revenue per available room and occupancy rates in mainland China and Macau have returned to or exceeded 2019 levels, while Hong Kong’s have not fully recovered, he said, without elaborating.