Ferragamo’s new Toronto store is located 131 Bloor Street West. For more information, visit ferragamo.comBoasting lush details such as travertine, bronze and hand-tufted silk rugs, Ferragamo’s new boutique on Bloor Street in Toronto is the Italian brand’s fourth decadent retail destination in Canada. Its luxe footprint, according to the CEO of Ferragamo Americas, Daniella Vitale, is prime space to “build out our network under a completely new direction.
Since appointing British designer Maximilian Davis as creative director in 2022, the house has ushered in a fresh perspective while retaining its design signatures. Davis deftly intertwines Ferragamo’s history with what’s of-the-moment, and Vitale says that “a lot of the modernity that Maximilian is creating comes from the more recent archives, and he juxtaposes that with some of his own ideas.
The new boutique’s product assortment nods to this mingling of timelines. Exclusives include takes on the label’s bags that highlight retro-futuristic resin elements or a top-handle crafted from a glamorous gold chain. One standout is a pair of gold shoes with an ornate heel that hints at the unusual silhouettes Ferragamo’s founder, Salvatore, made famous.
Such show-stopping pieces are crucial to the kind of entertainment-meets-retail atmosphere Vitale says the Bloor Street store is trying to encapsulate. “You have to give people a reason to cross a boutique’s threshold these days,” she says. “They have to feel special, and they have to want to be there.” –