KUALA LUMPUR, Sept 18 -- Tourism Malaysia Director-General Datuk Dr Ammar Abdul Ghapar at The Girls Republique Malaysia Holidays Flag-Off Ceremony at the BHP Karak petrol station today. A total of 12 social media influencers who are under the umbrella of The Girls Republique network, joined The Girls Republique Malaysia Holiday Tour program starting today to produce social media content and promote interesting tourist destinations around Kelantan and Pahang.
Tourism Malaysia director-general Datuk Dr Ammar Abd Ghapar said the programme, among other things, aims to inspire Malaysians, especially the younger generation such as Generation Z and Millennials to be more active in travelling within the country and boost domestic tourism. “Apart from the planned events, The Girls Republique participants will also make several interesting stops along the way, thus making their visual experience more meaningful and exciting with some elements of surprise during the holiday,” he said after flagging off the TGR convoy for the travel programme at a petrol station on the Karak Highway near here today.
“These influencers have more than 10 million followers, so imagine the publicity that can be gained. Their influence will not only encourage people to travel but will indirectly give more exposure to tourism products in Kelantan and Pahang more effectively,” he said.
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