“We have also participated in the prestigious International Tourism Fair FITUR 2023 in Madrid, Spain,” he said.
More recently, Tourism Malaysia led a marketing campaign to promote the country at the Arabian Travel Market 2023 in Dubai and the Seoul International Travel Fair 2023 in South Korea. These attributes gave Malaysia a robust competitive edge and unique selling points, he said when contacted. Ammar said the objective was to attract high-quality tourists who will extend their stay and contribute more to the country’s economy.
“Staycations and local getaways may become more popular, while digital nomads and remote work opportunities will encourage longer trips that blend business and leisure.
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