The campaign puts a fresh spin on the Passion Made Possible destination brand. It will spotlight quintessentially Singapore experiences, from iconic attractions to hidden gems, and how ordinary moments are turned into extraordinary experiences in Singapore.
With strong fundamentals and a competitive landscape, Singapore’s tourism sector anticipates robust growth. A November 2021 study spanning ten overseas markets revealed that over 60 percent of respondents seek purposeful travel, with nearly 80 percent of them looking for inspiring destinations.
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