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Sabah gaining momentum in MICE tourism, says state board

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KOTA KINABALU: Sabah is slowly gaining momentum in the sustainable Meetings, Incentives, Conferences and Exhibitions (MICE) tourism industry, says the Sabah Tourism Board (STB).

STB chief executive officer Noredah Othman said this is testament to the state having remarkable potential in this field, even in its early stages.

“The steadfast commitment of the Sabah government to conservation aligns seamlessly with our sustainable tourism, earning commendations,” said Noredah. She also shared how Sabah has been organising quite a number of national-level MICE events at the SICC recently and aims to do more in this field.

 

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