Binay grills DOT chief on rebranding, promo campaign

as she underscored that these should have been done before the launch of its controversial “Love the Philippines” video.

She inquired from the DOT why they are spending P30 million for a study that was supposed to be was already done before the launch.“So, what is the basis for doing a rebranding when you’re still gonna do a strategy research worth P30 million?,” Binay asked. According to the DOT, the firm it initially contracted for the “Love the Philippines” campaign had already conducted a comprehensive study on customer behavior, trends in travel and tourism post-pandemic, as well as attitudes to travel, including tourism spending.

During the hearing in the proposed P2.9 billion budget of the DOT for fiscal year 2024, Frasco told Senator Nancy Binay, who chairs the Senate Committee on Tourism, that she categorically denies the statement made by Indonesian Tourism and Creative Economy Minister Sandiaga Uno, thanking the Philippines for using Tegalalang rice terraces, which is in Bali, Indonesia.

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