Travellers from all over the world seek out the thrill of new adventures inspired by evolving travel trends.Despite almost grinding to a halt during the pandemic, the world of travel never stays stagnant.
"As travel took a backseat globally due to the pandemic, this style of holiday fell out of fashion, but multi-generational holidays are on the rise again. As travel rebounds from the pandemic, families are particularly eager to reconnect and make lasting memories with one another again." In the early 2000s, New Zealand's tourism campaigns featured picturesque imagery transporting Lord of the Rings fans to fictional Middle-Earth, which resulted in a 50% increase in tourist arrivals and generated NZD$33 million a year at the time.
Travel motivated by trying specific foods has even become its own kind of travel show, with hosts like actor Philip Rosenthal taking viewers to destinations specifically to savour local gastronomic specialities. In 2019, the international food tourism industry was valued at $1,116.7 billion; this figure is projected to grow to over $1,796.5 billion by 2027.
A survey conducted by Hidden Scotland found that most respondents, 83% to be exact, prefer slow travel. 74% of people further noted that they like the idea of living like a local when they're in a new destination; lastly, 78% enjoy the journey just as much as the destination when holidaying.
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