10 Proven Strategies to Improve Your Lead Conversion RateSão Paulo’s three municipal nurseries produce around 1.5 million native seedlings every year to green up the city.
“One of the greatest pleasures I had when I came here was telling my friends, ‘Today I planted 5,000 fig tree seeds,’” says Yacov Kilsztajn. “Planting seeds here at the nursery is one of the actions that has the greatest impact when we think about urban afforestation. We’re working with seeds that are very small, but each one that germinates can become a huge tree.”
Her colleague and fellow agronomist, Guilherme Amaral, says public landscaping “combats heat islands, improves air quality, reduces noise pollution, contributes to emotional and physical well-being, connects green areas and attracts wildlife, among other benefits.” “You can make this conversation about ecological corridors by working with public landscaping,” says Felipe de Oliveira, who oversees the municipal nurseries for the city’s environment department. He says these green corridors attract nocturnal fauna in particular: “At night, on major roads, you don’t have such a high flow of cars. So you’ll have small animals and small rodents.”
The Harry Blossfeld nursery spans 50 hectares , of which 11 hectares are dedicated to growing seedlings. The rest of the area is forested and provides the seeds. Workers also collect seeds from the surrounding Cemucam Park and, in return, populate the park with native seedlings grown in the nursery.
The most sought-after seeds are those of native species that provide important environmental services but aren’t considered of high economic value or are threatened with extinction.
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