That's a positive for customers who are happy to not pay for checked bags and to not have lots of extra costs tacked on for things that really should be included in the ticket price. The airline's customers, however, have mixed opinions on the airline's unique boarding system.does not give passengers ticket assignments. People holding a ticket must check-in for their flight 24 hours before its departure time.
There's only one way to get on a Southwest plane before the A group, having a ticket marked"PBRD," which is short for pre-board. That creates problems for the airline, according to"This is largely on the honor system, and as we know most people lack honor," Leff said. Southwest responded to that passenger by showing that its hands are tied when it comes to deciding which passengers qualify for pre-boarding.