The Duracell Bunny saves Santa from a Christmas blackout in the battery brand’s first festive campaign in five years.
‘Bunny saves Christmas’, a new integrated campaign from Wunderman Thompson, and Bunny’s first festive outing in half a decade, is here to make sure that nothing gets in the way of a magical Christmas, thanks to Duracell Optimum battery’s superior performance.November, and will run throughout the festive season, until the end of December, with activity live across EMEA and South America*.
The hero TV spot shows Santa’s sleigh flying above a wintry forest, when the red-nosed reindeer, who is lighting the way, loses power and comes crashing down to the ground. But all is not lost as the Duracell Bunny speeds in, opening up the reindeer’s nose to reveal ordinary batteries. While an embarrassed-looking Santa looks on, the Bunny swaps in Duracell Optimum batteries.
Marco Montanaro, Associate Marketing Director for Duracell, comments: “I’m thrilled to see the Bunny return to TV screens, with this year’s Christmas campaign serving as a reminder to make sure everyone is ready for the big day. Between the Bunny’s boundless power, and Duracell Optimum’s superior performance, Christmas is back on track.”
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