Nearly a quarter of Derry Girls viewers claimed to have looked into visiting Ireland within a month of watching the show.
Read more: Derry Girls join Fatboy Slim on stage for real life recreation of legendary Halloween concert "With an average of 2.9m viewers per episode, TV series Derry Girls, has been an international success connecting to audiences through its humour and storytelling," the strategy document states. On the results, the strategy document states: "The campaign delivered excellent results with a broadcast reach of 9.5m adults and a reach of over 41m impressions through video on demand driving 96k clicks through to the Ireland.com website.
On screen tourism to Northern Ireland more broadly, the document states: "Screen tourism has grown at a phenomenal rate with Northern Ireland having become an ever-increasing popular destination choice for filming television and screen dramas such as Game of Thrones and Derry Girls.