There's too much guesswork in renting an Airbnb. The short-term rental giant is trying to fix that

FILE - The Airbnb app icon is displayed on an iPad screen in Washington, D.C., on May 8, 2021. Airbnb reports earnings on Wednesday, Nov. 1, 2023. Airbnb will highlight rental listings that have received top scores from guests, information that the company’s CEO says will help bring hotel-like reliability to booking a house or room on the site.

It is unclear how hosts who don’t get the favored badge will react — they could lose bookings, or they might have to cut prices to compete. CEO Brian Chesky said he expects favorites to charge more than other listings. “A lot of guests have described booking Airbnb, once they check in, it’s a moment of truth. Is the house exactly what they expected?” he said in an interview. “We don’t want this to be a moment of truth. We want you to know exactly what you’re going to get before you book.”

Airbnb is also encouraging hosts to create photo tours of their property, which Chesky said will use AI to organize photos by room.

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