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DFS Group leverages cultural ties for Lunar New Year

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The Hong Kong-based travel retailer's campaign, titled “Liberate Your Inner Dragon,” includes in-store activations and authentic collaborations with local artists.

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Chinese travelers stranded as winter storms throw Lunar New Year travel into chaosBlizzards and freezing rain have brought massive disruption to China’s peak Lunar New Year travel rush, leaving drivers stuck in cars on icy highways and passengers struggling to rebook canceled trains and flights.
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