Classic Newfoundland song used in derogatory way in Super Bowl ad: critics

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A vacation rental company has angered some in Newfoundland and Labrador who say it used a classic song from the province in a derogatory way in a recent advertisement.

A Newfoundland folk musician says the company behind the “derogatory” use of a cherished Newfoundland and Labrador song in an advertisement that played during Sunday's Super Bowl broadcast should apologize to the province.

“There’s a lot of history within our songs, especially this song. And that should be respected,” Brophy said, adding that the company should pull the ad or re-release it without the song, and apologize to residents of Newfoundland and Labrador. “My girlfriend and I were sat at the couch watching the game and we both looked up at the TV and looked at each other with just blank stares. We could not believe that,” he said in an interview Monday.

According to The Canadian Encyclopedia, “I’se the B’y” is believed to have originated in the 1870s, and it’s unclear who wrote the song. The song was transcribed by researchers studying Newfoundland folk traditions in 1951. After a fatal Amish buggy crash identical twin sisters traded places - and blame for the crime, sheriff says

 

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