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Saudi Tourism Authority presents initiatives at trade roadshow in Kuala Lumpur

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Saudi Tourism Authority,Trade Roadshow,Kuala Lumpur

The Saudi Tourism Authority (STA) showcased various initiatives at a trade roadshow in Kuala Lumpur, targeting the leisure segment and emphasizing Saudi Arabia's commitment to Malaysian travelers. The initiative aligns with Saudi's Vision 2030 and aims to attract 150 million annual visitors by the end of the decade. Saudi has been recognized as the fastest growing destination by UNWTO, with a 156% increase in international arrivals compared to 2019.

The Saudi Tourism Authority (STA) presented a range of initiatives during its trade roadshow at the Westin Kuala Lumpur which opened on March 4, featuring 18 stakeholders, including destination management companies, hotels, transportation partners, and travel agents.

In its statement, the STA declared that this strategic initiative is geared towards tapping into the leisure segment, reaffirming Saudi Arabia’s dedication to Malaysian travelers and inviting the world to explore the diverse offerings within the kingdom. “This marks a significant milestone in Saudi’s commitment to welcoming global visitors, aligning with Saudi’s Vision 2030, which anticipates welcoming 150 million annual visitors by the end of the decade. “Notably, Saudi has established itself as the fastest growing destination by UNWTO (United Nations World Tourism Organisation) as (current) international arrivals increased by 156 per cent compared to 2019,” it sai

 

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