Coldplay's six concerts at the National Stadium in January broke the record for most tickets sold in one day, more than 200,000. Tickets for Taylor Swift's Eras Tour have been sold out from March 2 to 9.
With the trade recovery yet to fully take off, Singapore is busy making music tourism its new growth driver. British rock band Coldplay performed in January, while American pop star Taylor Swift wrapped up her six-night, sold-out concerts two nights ago, on March 9. There are more concerts to come for the rest of 2024.
While the Lion City has traditionally been more a magnet for business travel, these global music events are a boon for Singapore’s travel-related services. A recently implemented scheme wherealso helps. Indeed, as we enter the Year of the Dragon, the talk of the town among people in Singapore is how many Coldplay and Taylor Swift concerts they have been to, and which concerts they are planning to go to next.