“Over the past couple of years, we’ve been ramping up on our efforts to help boost domestic tourism and in 2024, we plan to do this more aggressively. The Philippines is home to some of the most desirable destinations in the region, and we’d like to play a bigger role in encouraging more Filipinos to discover joy within our home country,” said Klook general manager for the Philippines and Thailand Michelle Ho in a briefing Tuesday.
Domestic tourism is more popular among Filipinos with 92 percent of the survey respondents already having plans to travel domestically in 2024, according to Klook Travel Pulse, a study conducted by the company based on survey results and data gathered from its platform. Klook said it is also strengthening music and sports tourism to take advantage of some major global events like the Olympic Games 2024 to be held in Paris and the World Expo Osaka in 2025.