Airlines want to stop ‘Travel Hack’ JSX from luring rich flyers away

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JSX, a Dallas-based carrier, is beloved by work travelers for offering convenience like a chartered plane at near business class prices, but has drawn the ire...

In less than a decade, JSX has gone from operating just 641 flights on six routes to almost 35,000 on 48.

Bringing that ease of travel at a lower price point than a private jet has fueled growth so rapid that competitors are lobbying against it and U.S. regulators are reviewing its practices. Potential rule changes by the U.S. Transportation Security Administration and the FAA could make flying with JSX much more onerous, potentially ruining its appeal.

Established players have struggled to fully win back lucrative corporate travelers since the pandemic. They’re also facing rising labor costs, inflation and choked supply chains. Investigations into Boeing Co. are slowing business now, too. On Tuesday, Southwest Airlines Co. announced plans to cut flights and halt most hiring citing delays in Boeing aircraft deliveries.The big airlines “don’t want to deal with a new kind of business model,” Wilcox said.

To get the business started, Wilcox raised less than $5 million from friends and family, including the late Tony Hsieh, founder of Zappos, the late Arthur Samberg, founder of Pequot Capital Management, and JetBlue’s Neeleman. In 2022, United Airlines invested and JSX had another big year, surpassing 30,000 flights for the first time.

 

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