’ campaign earlier this month to showcase the diverse attractions and hidden gems of the region to fellow South Africans.Among other locals, the series features Faeeza Abrahams, known for her role in Netflix’s ‘Somebody Feed Phil’. Abrahams provides a window into everyday life in Bo-Kaap.
‘The previous financial year culminated in 3.4 million domestic trips to the Cape, with domestic spend reaching R12.7 billion – nearly double the value attained in 2019. We remain confident that our numbers will continue on an upward trajectory, with the return of old friends as well as welcoming new visitors. The Western Cape welcomes you.’
‘We’ve showcased international travellers to attract their fellow countrymen with previous international campaigns like the ‘Neverending Tourist’, and now it’s time to turn the camera even closer to home,’ says Chief Marketing and Innovation Officer, Jean Scheltema.tells the rich stories of the Western Cape through the lens of those who know it best.
‘Our domestic market is especially important as they sustain the sector throughout the year, not just over the peak season. The Western Cape is an incredible place to visit, with something for everyone.