SMHCC and Zarah Juan Collaborate on Tela Tales Project

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Sustainability News

SMHCC,Zarah Juan,Tela Tales

SM Hotels and Conventions Corp. (SMHCC) partners with designer Zarah Juan to upcycle old linens into stylish bags, creating livelihoods for local communities and promoting sustainability.

SMHCC vice president of Sustainability and Quality Leah Magallanes, executive vice president Peggy Angeles and designer Zarah Juan Sometimes, a simple idea can spark a change. This happened when Zarah Juan, a social entrepreneur known for her eco-friendly designs, approached SM Hotels and Conventions Corp. (SMHCC) with a proposal. “I pitched the idea. I said, ‘You have so many linens that we can upcycle.

‘ And I’m glad that every opportunity with SM that they can take to be more sustainable, they really listen. So, it’s a match,” Zarah shared. Her idea was to transform the hotel’s old linens into stylish bags, giving the fabric a second life and providing livelihoods for local communities. This partnership marked the start of Tela Tales, a project that breathes new life into discarded linens. Launched on World Recycling Day, March 18, Tela Tales is more than just recycling; it’s about telling stories through fabric, or “tela,” and creating positive chang

 

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