SINGAPORE: After 3D billboards promoting Singapore were shown in different cities around the world, residents of Shanghai who saw the ads said Singapore is their most considered holiday destination, more so than Japan, Macau, New Zealand, and even the Big Apple itself, New York.
When asked whether they had heard positive and negative views of Singapore as a travel destination in the news or from friends and family in the past two weeks, Jakarta and Shanghai had the highest numbers of people who responded that they had heard good things about Singapore. Over three-fifths of Mumbai residents and more than half of New Yorkers said the same. However, among Londoners, only 45 per cent said they’d heard good things about Singapore in the past fortnight.
On the plus side, though, in all five countries, less than 5 per cent of residents said they had heard negative feedback on Singapore as a travel destination in this period.Among all the cities, when respondents who had seen the STB ads were asked if they would consider Singapore a leisure travel destination compared with other places, the residents of Shanghai had the most positive response, choosing Singapore over other popular travel spots.
Mumbai residents made Singapore their second choice after Dubai, while New Yorkers chose Singapore third after Hawaii and Saipan. Jakarta residents chose Singapore fourth after Bali, Lombok, and Japan.
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Source: SBRMagazine - 🏆 13. / 51 Read more »