South Africa: Joburgers Remain the Nation's Big Spenders While Loyalty Programmes Rule the Roost

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Joburgers, Capetonians, and Durbanites are splurging at varying rates, with Cape Town leading the charge in increased spending on groceries, dining out, and travel.

Joburg residents spend 47% more than the average South African, while Capetonians spend 38% more and Durbanites 13% more, according to Discovery's Spend Trend 24 survey released on 4 March, 2024.

Globally, persistent high inflation has made consumers more cautious with their spending, driving them to choose bank cards over cash not just for access to credit but to exploit value from loyalty programmes.

 

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