Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.Lost your password? Please enter your username or email address. You will receive a link to create a new password via email.Rooibos tea, which is indigenous to South Africa, is a significant part of the country’s cultural tapestry and holds many tourism opportunities.
It does not take the Mad Hatter sharing a cup with Alice down in Wonderland to know that few things soothe the soul as much as a steaming serving of tea. But, as Prof Martinette Kruger from the North-West University explains, South Africa’s indigenous tea is all that, and more: “Rooibos tea is more than just a beverage; it is a cultural treasure.”
“In a landmark recognition, the European Union awarded rooibos tea the prestigious Protected Designation of Origin status in 2021, making it the first African product to receive such recognition.
Then there is the product’s reach: “Rooibos tea is an exceptional South African product that has captivated the global market, reaching over 30 countries. It is celebrated for its unique flavour, numerous health benefits and caffeine-free properties. Rooibos has successfully been integrated into various products, from cosmetics to culinary flavourings. This versatility speaks to its appeal as a wellness product.