You would have thought, in a world where everything has a slogan – from toilet brushes to eczema lotions – that the easiest thing to write a snappy, digestible catchphrase for would be a holiday.
In the mid-17th century, Suriname was colonised by British plantation owners, who used forced labour, before the island was taken over in 1667 by the Dutch, who also enslaved both African and indigenous workers. Think carefully, try to find the “human” slogan, and share your results with us in the comments at the bottom of the article.You could write an entire anthology of questionable tourist board slogans. In 2014 the Hungarians released a video with the phrase “think Hungary more than expected”, which presumably got lost in translation at some point during the brainstorming process.
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