Selling Ireland to the Spanish: ‘The majority prefer to stay at home, so you need to offer a strong proposition’Susan Bolger: 'We have a good rate of repeat business from Spain, but tourism is volatile and every year you’re essentially starting from scratch'
“It’s been a privilege to spend my career promoting Ireland abroad, and most of our work here is focused on implementing year-round B2B and B2C marketing initiatives to drive the sustainable growth of inbound tourism.Passing up the chance for a risk-free return on your savings is madness Spain is Ireland’s fifth-largest inbound tourism market, with about 430,000 Spanish people visiting the State every year but enticing Spaniards to holiday abroad is not an easy task.
“I also met Carlos, who subsequently became my husband or as they say here my media naranja , and we now have three young daughters,” she says.