That’s what Carly Pereboom, executive director of Tourism Nanaimo, says in explaining the city’s new brand: “Nanaimo Normal,” intended to highlight the city’s “vibrant and eclectic character and unconventional style.”
Tourism Nanaimo will be staging a contest, with details coming on May 21, for residents to nominate others who reflect the spirit and character of the Nanaimo Normal campaign and who do good works in the city. The winner will receive $500 for the charity of their choice. He pointed to the annual Silly Boat races, launched from Maffeo Sutton Park, which raise money for the Nanaimo Child Development Centre. In that event, costumed builders construct their craft on the day of the race using their imaginations and a wide range of materials.Krog reeled off a list of features in the community, including a military museum, swimming in Westwood Lake, and a university that graduates about 90 students per year from other countries.
It also has — along with other B.C. communities — a number of people living without permanent homes, social disorder and deaths related to illicit drugs. Unhoused residents are a frequent sight in the city’s core.
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