Shot on location in Manhattan, the company's visuals feature four iconic New York City establishments. Image courtesy of NordstromU.S. department store chain Nordstrom's Columbus Circle flagship is the focus of the retailer's first city-centric campaign since 2019.
“Since opening our NYC Flagship in 2019, Nordstrom has been committed to offering our New York customers the brands, products and services they expect from us,” said Deniz Anders, chief marketing officer at“We hope this campaign serves as a gentle reminder to New Yorkers that we are here to help them for all their moments — from special occasions to their everyday needs,” Ms. Anders said.
Shot by American photographer Daniel Arnold, forthcoming visuals document a group of city dwellers preparing for everything from date night to a morning coffee run, capturing the locals within the cultural hubs. Barney Greengrass, a Jewish deli founded in 1908, is among the New York staples picked for the advertisements. Image courtesy of Nordstrom