Only 14% of high-income households that traveled internationally last year would go abroad again in 2024, according to a survey released this month by consulting firm Oliver Wyman.
The top reason for preferring their home country was"abundant domestic travel options," the survey found, followed by"too costly" international travel. Within mainland China, smaller cities such as Yangzhou, Luoyang, Qinhuangdao, Guilin and Zibo saw the fastest growth in tourism bookings during the May holiday, Oliver Wyman said.
About 2.5-hour-long flight to the east of Guangxi is the Nanjing city wall tourist site. It received nearly 1.3 million visitors in the first quarter, generating a revenue of 19.2 million yuan — double that of 2019, according to People have flocked to the town of Zibo in the eastern province of Shandong after its barbecue skewer culture took off on social media last year. Similarly,over the three-day New Year's Eve holiday after its ice sculptures and unique northern customs gained traction on social media.
"Intensifying marketing efforts in many provinces effectively encouraged travelers to explore diverse destinations," Trip.com management said on its earnings call, according to a FactSet transcript.Officials from tourist spots and local governments have reached out to Miss Tourism Asia pageant for promotions, said Yang Hua, president of the organizing committee.