Gen Zs are set to make the biggest splash this summer, with surveys showing they are upping their vacation plans and spending more than older travelers.
That report, which surveyed 1,800 adults in the Unites States, United Kingdom, India, Germany and China, shows 65% of Gen Zs and 72% of millennials said they plan on spending more on leisure travel this year, well ahead of the 54% of Gen Xers and 40% of baby boomers who said the same. But that's not stopping them, said Lindsey Roeschke, Morning Consult's travel and hospitality analyst and the author of the report.
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