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Grafik Pine House Baguio, which is being built on a 5,700-square-meter property in the former US military rest and recreation base, Camp John Hay, will be the Gotianuns’ first hotel under their new Grafik Hotel brand. “After a strong 2023, we’re confident in full tourism recovery in 2024, showcasing the lasting appeal of the Philippines. As the Filinvest Group sets its sights on faster growth and making a positive impact on Philippine tourism and nation-building, our hospitality business aims to be a significant contributor to its overall plan,” Filinvest Hospitality Corporation first senior vice-president Francis Gotianun said on Monday.
The hotel project will be managed by Chroma Hospitality Incorporated, a joint venture between Filinvest and Archipelago International of Singapore. FHC is also developing its second hotel in Mactan, Cebu – Grafik Mactan – which Montenegro said will be “art and experiential estate-driven” with a focus on beach design and island-hopping, among others.