BANGKOK – Now that the fictional guests of Season 3 of The White Lotus have officially checked out of their sumptuous Thai resort, the country is gearing up for the real tourists to arrive.
“We’re waiting for Thailand to go crazy because everyone knows as soon as White Lotus comes out, you won’t be able to get in. We’re starting to see people wanting to go there before.” Availability at both properties has started to tighten, says Black Tomato co-founder Tom Marchant, noting that his clients tend to book a year or more in advance. Four Seasons Koh Samui has seen a 39 per cent increase in bookings from Virtuoso clients.
Thailand expects its total foreign arrivals to more than double to nearly 36 million this calendar year from 2023, but that rebound will still fall short of 2019’s tally of nearly 40 million tourists. A slow drip of social media posts featuring the show’s actors have offered some hints about filming locations in Bangkok and Phuket. Actor Sam Nivola’s Instagram shows castmates Patrick Schwarzenegger and Iris Apatow on a yacht, as well as posing on a beach with karst cliffs. Google’s reverse image search identifies it as Maya Bay on Phi Phi island.
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