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LVMH Teams Up With Accor to Roll Out Orient Express Trains, Ships, and Hotels

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LVMH has teamed up with Accor and made a “strategic investment” in the Orient Express brand to help it launch new luxury trains, ships, and hotels.

The two French behemoths have entered a strategic partnership to breathe new life into the Orient Express brand.

“We’re delighted to enlist LVMH’s rare expertise to continue pushing further the frontiers of this legend and bringing its embodiment to life in an ever more singular way,” Accor Group chairman and CEO Sébastien Bazin said in aHere’s What Paris’s Most Luxurious Hotels Are Serving Up for the Summer OlympicsOrient Express has come a long way since the first train hit the tracks in 1883, cementing itself as a symbol of elegance and luxury.

“With Orient Express, Accor is reinventing the art of travel, discovery and great odysseys,” Bazin adds.Rachel Cormack is a digital editor at Robb Report.

 

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