Summer of sport an open goal for Europe’s pub and travel trade

Euros 2024 is expected to give Germany's economy a big boost but the pub trade across Europe is also likely to feel the benefits. Photograph: Martin Rickett/PA

New Morningstar research suggests interest in Euro 2024, which kicked off last Friday, is likely to boost the pub trade across the Continent. That’s particularly the case in countries actually represented at the tournament and, naturally, the benefits will be “more meaningful” for pubs in those nations that put together a lengthier run in the competition.

Airlines, – many of which, like Ryanair, are expecting to carry record numbers of passengers – as well as hotels and other accommodation providers are expected to be the main beneficiaries of this temporary boom. But food outlets “will also enjoy a boost”, Morningstar said.

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