One positive is the city is seeing lots of travel from within the country, but after the pandemic decimated tourism, international travel is still working its way back. Toronto's tourism industry is still in post-pandemic recovery and projecting how the season will look is difficult even as summer officially kicks off, a leading tourism association says.
"A lot of our major overseas international markets are still not all the way back," he said, adding travel from the United States is also at about three quarters of what it was. Factors like an affordability crisis are causing travellers to book trips with less notice than they used to, according to Destination Toronto's CEO Andrew Weir, making predictions difficult.
"A lot more people are just going to cities and relying on Google to get them around and online apps to give them information. But what they're missing out on is that actual connection, the person-to-person connection."