What if your most chic, connected friend had the doors open to their well-appointed apartment in SoHo for you to call home while staying in? If that friend welcomed you home at the end of the day with aperitivo and laid out local pastries and international newspapers for you each morning? And if, while in residence, you were surrounded by hand-done inlaid tiles, bespoke Italian furniture and dramatic murals? The hotel is spearheaded by Amar Lalvani, the executive chairman of Standard...
“What I like about those experiences are they’re more refined, they’re more intimate, they’re more discreet and they’re more comfortable.”Lalvani has done away with the traditional check-in desk experience, noting that today guests can check in ahead of time and that the process of checking into a hotel has become rather clunky.
The hotel is designed by Milan-based architect Hannes Peer, who specializes in residential design — this is his first hotel. His touches include chandeliers and floor-to-ceiling mirrors in the rooms, a gold leaf inlay inside the hotel’s bar, Sloane’s, and plenty of chandeliers. “We want it to feel as if you’re in a home, meaning that if we’re sitting together, I can pour the wine for you. You can take your shoes off, put your feet up, you can relax. It should feel like that,” Lalvani says. “And you’re going to know that everybody there is either a guest there or a friend of a guest there; so it doesn’t feel exclusive, but there’s some intimacy about it.”In the morning, pastries will be laid out from rotating local bakeries, and guests’ coffee orders will be remembered.
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